Shaping Positioning for a Pre-Launch Product
A waitlist page built around one promise and one action.
Read the detailed article →Problem
- An AI procurement and supply chain startup, preparing for launch.
- The audience was non-technical and ROI-driven.
- The page had to say who it is for, what pain it solves, and what to do next.
- It had to convince without proven outcomes or technical depth.
What I did
- Supported the founder and CEO on early product and GTM direction.
- Researched SaaS landing pages, conversion-focused design, and UX resources.
- Structured the page: Hero, Benefits, How It Works, Pricing, Last CTA, Footer.
- Set the copy direction: benefits over features, less technical terminology.
Three decisions
One primary action.
The whole page aims at early access / waitlist sign-up.
Benefits, not features.
Everything framed as outcomes and savings.
The customer as hero.
Their pain and savings first; the product second.
The landing page
Where it stands
Pre-launch founder support, completed. The main artifact was the waitlist page structure and positioning direction. There is no verified launch, waitlist conversion, revenue, user acquisition, funding, or adoption claim.