Selected Work
8 situations a startup brought me into, in the order a company meets them.
Product development model · Optifeed · 2026
Cutting Idea-to-Release From a Month to a Week
Idea to release went from over a month to a week, across a 10-person team.
Construction procurement AI · Kaptanos · 2025Knowing When to Stop Before It Wastes Anyone's Time
Stopped before customer PoC.
Developer tool · DevTool · 2025Turning Customer Interviews Into Clear Product Positioning
Five interviews became four ICP segments and a positioning direction.
AI stock screener · Capital Collective · 2024Turning a Rough Fintech Idea into a Build Plan
PRD, 69-parameter architecture and Figma delivered. Cancelled afterwards over an external API.
AI video feature · Optifeed · 2026Testing an AI Video Feature Before Engineering Built It
A working prototype anyone can open, and a spec drawn from it.
EV charging app · Mfatech · 2024Defining 30+ Screens for a Six-Engineer Team
The company shipped it. It later passed 10,000 users, after my engagement ended.
AI supply chain procurement · Tedaarik · 2025Shaping Positioning for a Pre-Launch Product
A waitlist page built around one promise and one action.
Internal lead-research tool · Optifeed · 2026Turning Manual Lead Research into a Working Tool
A working internal MVP. No usage data yet.