Selected Work
Product decisions, shipped experiences, and systems that helped teams move from ambiguity to execution.
Optifeed · 2026Build
Designing and Shipping a Feature End-to-End
Live prototype · Stakeholder tested · Engineering handoff
Mfatech · 2024Scope & spec
Shipping a Complex Mobile Product
30+ screens · 6 engineers · Shipped
DevTool · 2025Discovery
Turning Interviews Into Sharp Positioning
5 interviews · 4 ICP segments · Assignment case study
Capital Collective · 2024Scope & spec
Scoping a Fintech MVP for Engineering Handoff
69 parameters · PRD + Figma handoff · Cancelled post-handoff
Tedaarik · 2025Go-to-market
Shaping Positioning for a Pre-Launch Product
Positioning + IA · Pre-launch waitlist · Founder support
OptiGTM · Optifeed · 2026Build
Building an Internal AI Lead Research Tool
Lead-research tool · Explainable candidates · Internal MVP
Kaptanos · 2025Discovery
Knowing When to Stop Before It Wastes Anyone's Time
Validation interviews · Advisory board · Terminated before PoC