Writing
Practical notes on product decisions, building products, launch, and what I learn from real work.
Topics
Product Decisions
Why a Prototype Beats a PRD
A PRD describes what someone thinks a user needs. A prototype shows whether that's true. Here's why the order matters.
Read the article →AI-Native Product Management: What Actually Changed in 2026?
Based on conversations with PMs across 3 to 28+ years of experience: what AI tools actually changed about the job, and what stayed exactly the same.
Read the article →Problem-First, Experiment-Led Product Thinking
How to turn feature requests into testable product decisions by finding the riskiest assumption before committing engineering time.
Read the article →Launch & Go-to-Market
A VC That Only Writes Checks Is Replaceable
What a16z and Y Combinator reveal about media as a venture capital operating system, and how small teams can turn ideas into durable distribution, trust, and deal flow.
Read the article →How to Launch a Product #3 (Final) Execution, Tactics & Staying Alive
What actually happens during a launch: a staged rollout sequence, tactics for B2B products, and how to keep momentum once the initial push is over.
Read the article →How to Launch a Product #2: Strategic Planning & The Launch Checklist
Turning a launch mindset into a plan: soft vs. hard launch types, setting go-to-market goals, and the full readiness checklist before a product goes live.
Read the article →How to Launch a Product #1: The Launch Mindset & Your Core Message
Why launching fast and iterating beats waiting for perfect, and how to turn a product into a one-line value proposition people actually remember.
Read the article →Designing an Early-Stage Startup Landing Page: Tedaarik Case
A walkthrough of designing Tedaarik's pre-launch waitlist landing page, from early research and page structure to hero, benefits, and CTA decisions.
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