I help startups build the right product and take it to market.
I talk to customers, define what to build, create working prototypes, lead development, and stay involved through launch and go-to-market.
First product hire at four startups:
- Designed Optifeed's product model.
- Idea-to-release: over one month → one week.
Testing an AI Video Feature Before Engineering Built It
- Built a working prototype.
- Tested with stakeholders.
- Handed engineers a working spec.
Selected work
Product process
Cutting Idea-to-Release From a Month to a Week
Wrong ideas found before builds.Engineering HandoffDefining 30+ Screens for a Six-Engineer Team
Company shipped it · 10,000+ users came laterDiscoveryTurning Customer Interviews Into Clear Product Positioning
5 interviews · 4 ICPs · Positioning directionLaunch & GrowthShaping Positioning for a Pre-Launch Product
One promise · One actionMost product people own one part of this. I have worked in all of it.
- 01
Discovery
Problem, users, business context
- 02
Define & Validate
MVP, flows, prototype, feedback, iteration
- 03
Engineering Handoff
Spec + prototype, build begins
- 04
Development Management
Backlog, sprint decisions, scope clarity
- 05
Launch & Growth
GTM, rollout, retention, growth loops
- 06
Learn
Metrics, signals, next solutions
Learn → back to Discovery
My first 30 days with a product
- 01
Find what works and blocks.
- 02
Choose one priority problem.
- 03
Test next move; stop if needed.